Internet or Yellow Pages?
So where would you put your advertising money ?
We keep hearing that Yellow Page is OUT and Internet IN
Is it true? should we now move all the eggs from the printed basket to the Internet?
Why should I trust Google search results, if for a town the size of 40,000 house holds I get 125,000 plumbers search results?
Maybe – the good old sold ‘double spread’ ads are still an answer of real legit, physical business and not shady-anonymous-virtual business?
See the following presentation by Peleg Forman: